Tim Hortons Social Responsibilities: Tim Hortons looks forward to positively changing society. It keeps launching its various eco-friendly programs and community-oriented commitments.
With over 4,000 locations in Canada, Tims focuses on making slight differences count. Tim believes that every small action it takes can make a huge impact.
Once you have visited the Tim Hortons restaurant in Canada, there is a website at telltims.ca where you can participate in the customer experience survey.
Tims for Good
Tims for Good is a platform that focuses on building a sustainable way with the help of three significant commitments.
Following are the three lead commitments:
Commitment to People and Communities
Tims intends to create a place where anyone can feel at home anytime. Following are the programs and measures they have taken to lead the way with sustainability:
Tims Coffee for the Community
The coffee beans that Tims uses to make their famous coffee are 100% premium arabica. They have partnered with local partners to strengthen farmers’ futures by producing these beans.
The Tims Coffee for Communities Program
It helps coffee farmers improve their livelihoods. Tims achieve this by training them and merging them with NGOs and local coffee exporters.
Tims Uses the Enveritas Unique Model
This Enveritas model is an innovative and precise way to measure the farm-level sustainability of the coffee beans they purchase.
So, Tims uses the accurate data sought out from the model to track problems that the farmers might face.
This allows Tims to form programs that could improve the farmers’ livelihoods while improving the quality of their coffee.
Tims Uses a Farmer-Centred Approach
Here, they help the coffee farmers with technical and business-related stuff. Here’s how they achieve it:
- They empower the women to lead.
- They introduce improved farming methods.
- They train young farmers.
Lastly, they measure the progress they made with the program. They have completed 14 successful projects in 13 regions. Till the year 2023, they have direct support of about 18,000 farmers.
Commitment to Earth
Tims aims to make the packaging of their food and beverages eco-friendly. Its commitment looks at the larger picture by wanting to create reusable, recyclable, and compostable packaging for the guests at the restaurant.
Tims has made progress by changing more than 3 billion packaging units this year. They have also eliminated more than a billion non-recyclable plastics by 2021.
They have introduced plenty of packaging eco-friendly alternatives like 100% recycled fiber napkins, removing plastic straws, AI recycling pilot, flat sheet wrap packaging, wooden stir sticks, recyclable and compostable cup pilot, strawless cold beverage lids, eliminated double cupping, and many more.
Commitment to The Quality of Food and Beverages
This commitment aims to use quality and natural ingredients. They make ‘Less is more, and ‘Beauty lies in simplicity’ come to life with their brew, 100% Premium Arabica Coffee.
This commitment comes with the following measures:
- Natural Ingredients
No use of artificial flavors. Plus, they aim to make their permanent menu items free of any artificial preservatives in the coming years.
- Nutritious and Transparent
The menu options fit the lifestyles of the guests. Tims continuously improves the nutrient quotient of its food while maintaining a great taste.
- Canadian Sourcing
Tims always aims to source their critical ingredients in Canada. They tend to source all their ingredients locally, from milk, cream, cheese, and eggs to butter and potatoes.
- Food Waste Sustainability
Tims tries to manage their food waste sustainability by developing targeted plans and setting realistic and achievable targets.
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Tim Hortons’ Social Responsibilities are one of the key aspects where the company gets a reasonable opinion in the society.